Summery Assignment Example | Topics and Well Written Essays - 250 words - 2

Summery - Assignment Example As identified, external communication is concerned with dispersing information about the company to the rest of the stakeholders (Anderson, 2015). Frequently used forms of external communication include; newsletters, press releases, direct mails and financial records. Public relation forms the baseline of a company’s successful interaction with the immediate environment. Communication only configures and modifies the corporation’s outlook to the community, customers, and possible investors. External communication synergizes public relation, strengthening the company and its relations. Both technology and external communication go hand in hand in influencing commercial activities (Evans, 2010). Modern technology has altered the look of external communication, as the internet has become the means of communication. Technology has both positive and negative effects on communication. External communication faces a challenge of tainting the image of an organization. Those in charge of external communication must bear in mind their audience and companies outlook. Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management.

Acting Out Culture by James S. Miller Essay Example | Topics and Well Written Essays - 750 words

Acting Out Culture by James S. Miller - Essay Example However I believe these beliefs are wrong due to the fact that religion is alive and being practiced on a daily basis. In the critical and incisive essay â€Å"The Wages of Sin† by Francine Prose she described the Arrogant Fat Police and their assistants who perceive overweight people as a strain of overstuffed outlaws have chosen a religious dialect and metaphor to split the social order into two parts: The narrow, slender and healthy souls guaranteed to have a place in heaven and the shockingly overweight souls guaranteed a place hell. To put more emphasis on this divergence, the overweight Police not forgetting self-loathing overweight individuals themselves, emphasize primary controlling of â€Å"overweight behavior,† which would means introduction of fat taxes. These taxes she believes should be subjected to fans of movie popcorn, massive burritos, enormous masses of ice cream, soda, and all other junk food that predisposes one to becoming overweight or excessively fat. The Overweight Police and their devotees have also evangelized the notion that ethical immorality, â€Å"immoral self-indulgence,† causes one to indulge in activities that predisposes one to becoming obese. It is therefore true to say that overweight people are not destitute victims of the surroundings or hereditary traits but the consequence of their individual laziness, greediness, and gluttony. One more group that indemnifies overweight individuals from experiencing the brand of stigmatization is the world’s shared opinion that plump overweight people can only blame themselves for their condition which is lack of self-control when it comes to consumption of food.   She exemplifies her discomfort disgust of the fact that when overweight people are trying to enter, fit or exit public transportation vehicles such as buses, commercial plains and the subway they almost all the time have to brush their fleshy bodies with everyone (Francine). He displays that their condition is discourteous and self-centered. He finds fat people so over-sized that them and their overweight colleagues and allies are supposed to fee for at least two commercial plane or bus permits to provide accommodation for their lumbering rumps.    Lastly according to â€Å"Wages of Sin†, if overweight people can be protected from themselves, it will be mandatory for them to leave their selfish desires of the flesh that have transformed them into overweight persons and turn to God and spiritual intervention and repent for their sins. She talks of Twelve Step to be followed; evangelistic gospel zones and other inspirational implements entrenched in the language of God, the devil, sin, and divine providence that these people should follow. Although in the â€Å"Wages of Sin† the author focuses on overweight people and their food consumption habits, in â€Å"Add Cake, Subtract Self-Esteem,† by Caroline Knapp, she mostly focuses on the way women view thems elves and their bodies. This is mostly concerned with their weight, appearance and general overall look. Women are very concerned with the way they look and their self body image. They are very conscious of the way people perceive them and therefore they always want to ensure what they see in the mirror will appeal to everyone else. According to Caroline the eating habits of women in the world today has greatly changed whereby women are judged with what they eat and the way they eat. Women are expected to eat very

European Political Change Essay Example for Free

European Political Change Essay The 15th century was beginning of Renaissance giving rise to many changes in the political and economic scene of Europe. Mattero Palmeiri wrote in 1430s, â€Å"now indeed may every thoughtful spirit thank god that it has been permitted to him to be born in a new age†. The Renaissance was inspired by study of Greek and Latin text and the admiration of Roman and Greek era. The classical examples of this age can be seen in the works of Leonardo da Vinci. On political scene ambition was the driving force of the age; which can be clearly observed in Machiavellis political writing The Prince. The influence of Protestants was growing due to the corruption of Church giving rise to many powerful kings and princes in Europe. Some of the famous political figures of the time include King Henry VIII. One of the important developments in the early 17th century was the pan-European sentiment. Emeric Cruce in 1623 proposed the idea of European council to end wars and create lasting peace. All European countries except Ottoman and Russian Empire did not agree to it. Both of them were considered outsiders in Europe; however the idea of unity remained shattered for many centuries to come. The next centuries (15th to 17th) saw many wars among European powers coupled with extensive conquest of colonies in Asia and Africa. Portugal led the way for colonial expansion followed by Spain and France to have colonies in Africa and Asia. The Britain took control of whole of Australia, New Zealand, India and parts of Africa and North America; while China was lost. Europe during this time was going through internal crisis and conflicts. Germany in the early 16th century was divided into small kingdoms and states under the framework of the Holy Roman Empire. Thus we can say at this time the whole of Europe was divided into small states and kingdoms. By late 18th century France was in disarray due to the lavish expenditure of the Royal House. The situation was worsened when people of Paris revolted and in the late 18 century (1792) monarchy was abolished in France. Reference: V. H. H. Green; Edward Arnold, Renaissance and Reformation: A Survey of European History between 1450 and 1660. London: 1952. Lectures on Early Modern European History.† The History Guide. 11 Dec 2006 http://www.historyguide.org/earlymod/earlymod.html. Oscar Halecki, A History of East Central Europe. 11 Dec 2006 http://historicaltextarchive.com/books.php?op=viewbookbookid=1.

Smoking In England Health And Social Care Essay

Smoking In England Health And Social Care Essay Smoking is one of the major causes of preventable and premature death in the England. Smoking is a main contributory factor to the gap in mortality and healthy life expectancy between the most and least advantaged. There has been action on this public health issue by the government to protect the children and old age people. Government effort to tackle the problem of smoking gives multiple results in health promotion in society like reducing the cancer deaths, reducing asthma, reducing coronary heart diseases etc. Government took a major step towards the issue smoking by publishing White paper. Smoking is also one of the primary causes of health equality in England. In this paper, the problem of smoking is addressed by discussing about public health and health promotion models approach towards smoking, epidemiology of smoking in England, international policies and strategies to control smoking, national and local policies and strategies implemented to reduce the prevalence of smoking in England and reviewing them and concluding with some suggestions and recommendations. Smoking was not a major public health problem in 19th century. Tobacco was introduced from North America in Europe at the end fifteenth century. In beginning, tobacco was used for the medicinal purposes, later it was burnt in pipes for the pleasure purpose in England, then in Europe which later spread in whole world (Doll, 1998). The introduction of mechanical cigarette rolling machine brought the transformation and then cigarette became the cheapest and convenient way of tobacco use. In first half of 20th century cigarettes were promoted through advertisements, public relation and sponsorships. Smoking was not considered a public health issue due to insufficient evidence to prove relation of smoking to lung cancer, coronary heart disease etc. Later in research studies prove that smoking causes lung cancer (Doll and Hill, 1950). Globally 5.4 million people die each year from tobacco epidemic. The death toll is rising persistently and in two decades will reach 8 million a year. In the WHO European Region smoking prevalence is estimated at around 28.6% with a large gender difference males account for 40% and females 18.2%. The difference between the proportions of men and women smoking has gradually reduced, although it has not disappeared completely. In 1982, 38 per cent of men and 33 per cent of women were smokers, compared with 27 per cent of men and 25 per cent of women in 2002(Office for National Statistics, 2004). Among young people aged 15 years, the prevalence of weekly smoking is on average 24%. About 8.5 million people still smoke in England today, and over 80,000 deaths a year are due to smoking in England alone. According to the Tobacco control database, years lost from death by smoking range from 12 20 years, and up to 21% of deaths are attributed to smoking. According to Office of National Stat istics (March, 2009) smoking fell to its lowest recorded level in 2007 i.e. 21 per cent of the population aged 16 and over which were 22 percent in 2006, 28 percent in 1998 and 39 percent in 1980. It has been found that smoking is prevalent in the working age groups. Those aged 20 to 24 and 25 to 34 reported the highest prevalence of cigarette smoking (32% and 26% respectively) while those aged 60 and over reported the lowest (12%). Current smokers smoked an average of 13.1 cigarettes a day. Prevalence of smoking amongst people in the routine and manual socio-economic group continues to be greater than amongst those in the managerial and professional group (26% and 15% respectively). Almost two thirds (65%) of current and ex-smokers who had smoked regularly at some point in their lives started smoking before they were 18. Smoking is more prevalent in the ethnic minority groups. There has been huge difference between the ethnic groups in England. Bangladeshi (44percent), White Irish (39 percent), Black Caribbean (35 percent) men were the highest smokers where as Pakistani (25 percent) and Indian (23percent) men were smoking comparable to the general population and Chinese men smoked the least of 17 percent. Similar to men, White Irish and Black Caribbean women had the highest smoking rates (33 per cent and 25 per cent respectively), although only White Irish women had a rate higher than the general population (27 per cent). But unlike men, women in every other minority ethnic group were much less likely to smoke than women in the general population (Health Survey for England, 1999). Smoking prevalence is a key indicator not just for smoking-related diseases but also for health inequalities. Smoking behaviour is strongly related to a persons socio-economic class. Death rates from tobacco are two to three times higher among disadvantaged social groups. Smoking is significant contributor to the gap in health and life expectancy between the richest and the poorest. Smoking exhibits a strong social gradient and is the major cause of health inequalities in the United Kingdom accounting for two thirds of the difference in risk of premature death between social classes. Reducing the prevalence of smoking increases the life expectancy and also reduces the chances of various acute and chronic diseases. Smoking is responsible for various forms of cancers, coronary heart diseases and respiratory diseases like emphysema and bronchitis. It also increases the chances of tuberculosis infection. Reducing the smoking rate has a strong positive impact on local economy. People from lower socio-economic classes are more likely to smoke than those from higher classes. For example, Bangladeshi men were over represented in the lowest socio-economic class (semi-routine or routine occupations), and these men also had the highest rates of smoking. Smoking is prevalent almost equally in both the sex in the high income group but in low income groups or manual working class the number of female smokers is considerably less (Health Survey for England, 1999). Smoking in pregnancy increases infant mortality by approximately 40%, and smoking prevalence is 1.5 times higher in routine and manual pregnant women than the population as a whole. Second hand smoke is responsible for the sudden infant death syndrome and also contributes to asthma or bronchitis in children. People in poorer social groups who smoke, start smoking at an earlier age: of those in managerial and professional households, 31% started smoking before they were 16, compared with 45% of those in rou tine and manual households. The issue of smoking can be approached from all the models of health promotion. From medical model point of view the aim is to identify those at risk from disease. It can be done by screening the individual for the risk assessment e.g. measurement Forced Expiratory Volume (FEV). Behavioural change approach is aimed mainly to encourage individuals to take responsibility for their own health and choose healthier lifestyle. This can be done by individual advice and information about the impact of smoking on their family members .Educational model approach aims to increase the knowledge about healthy lifestyle which can be done by educating about the hazards of smoking and informing them about various methods to quit smoking e.g. Nicotine replacement Therapy (NRT) etc. Social model approach from aspect of health promotion is very important for dealing with smoking. It aims to address the inequalities in health based on class, race, gender, geography. This can be done by development of pu blic health legislation like smoke free workplace, smoke free public places etc (Naidoo and Wills, 2009, p.67-77). Smoking kills one-in-two of all lifelong users. At current rate of mortality and morbidity due to smoking approximately 10 million people will die out of which around 70% people will be from developing countries. World Health Organisation developed a first health treaty known as Framework Convention on Tobacco Control (FCTC) and adopted in May 2003 to control tobacco supply and consumption. At the World Health Assembly in May 2003 the Member States of the World Health Organization (WHO) including United Kingdom agreed on this public health treaty. The text of the WHO Framework Convention on Tobacco Control (FCTC) covers tobacco taxation, smoking prevention and treatment, illicit trade, advertising, sponsorship and promotion, and product regulation. The treaty requires signatory parties to implement comprehensive tobacco control programmes and strategies at the national, regional and local levels. The preamble of treaty mentions the need to protect public health, the unique nature of tobacco products and the harm that companies that produce them cause. The key measures included in the tobacco control strategy for England are reducing exposure to children from second-hand smoke through targeted campaigns highlighting the benefits of smoke-free homes and cars; to strengthen the NHS Stop Smoking Services and providing new routes to quitting for smokers unable to stop abruptly; to increase the investment to drive down tobacco smuggling; to sustain spending on marketing campaigns to encourage smokers to quit; to implement the retail display ban and ban on sale of tobacco from vending machines (Health Act, 2009).The key elements included in text of FCTC and in tobacco control policy of United Kingdom were very similar. These key elements have been discussed together from the international and national aspects. Advertising is considered as the main reason for promotion of smoking. At international level, World Health Organisation tells the signatory countries to move towards a comprehensive ban within five years of the FCTC convention entering into force. It also contains provisions for countries that cannot implement a complete ban by requiring them to restrict tobacco advertising, promotion and sponsorship within the limits of their laws. It also requires the countries to look at the possibility of a protocol to provide a greater level of detail on cross-border advertising which can include the technical aspects of preventing or blocking advertising in areas such as satellite television and the internet. At national level, tobacco advertising is banned by law throughout the United Kingdom. The Tobacco Advertising and Promotion Act 2002 prohibit tobacco advertising on billboards, in print media, by direct mail and through sponsorship. The act has set of four regulations which ban advertisi ng at point of sale, brand sharing, sponsorship, specialist tobacconist. A health warning equivalent to one third of the surface area of the advertisement must be included at counters. Taxation and price rise of the tobacco product is one of the way which helps in reducing the prevalence of smoking among young people by increasing the cost of tobacco products. High tobacco tax, which is  recommended by the World Bank,  is recognised as a good health and economic policy. Increasing taxes on  tobacco encourages people to give up smoking and raises revenue for the government  thus reducing the need for taxes on jobs and investment. At international level, the FCTC guidelines tells that countries should consider public health objectives when implementing tax and price policies on tobacco products. At national level, the British government announced that it planned to increase tobacco tax by at least 5% a year in real terms (White Paper, 1998). This policy was dropped in 2001 and since then annual increase is around inflation rates which comes around 2.5% a year. Tobacco smuggling is an international problem requiring a global response. It has been estimated that about one-third of all internationally traded cigarettes are smuggled (350 billion cigarettes per year), causing billions of pounds of lost government revenue (over  £2 billion in the UK alone).Under the Article 15 of Framework Convention on Tobacco Control (May, 2003) agreed governments were required to monitor and collect data on cross border trade in tobacco products including illicit trade, to enact or strengthen legislation against illicit trade in tobacco, to destroy counterfeit and contraband tobacco, to adopt and implement measures to monitor and control the distribution of tobacco products and to adopt measures to enable the confiscation of proceeds derived from smuggling. The British Government launched a  £200 million initiative to tackle tobacco smuggling which resulted in declining the illicit market share from a peak of 21% in 2000-1 to 15% by 2003-4. In the 2006 Bu dget, the Treasury announced plans to extend the campaign which included a target to reduce the size of the UK illicit tobacco market by 1,200 tonnes by 2007/08. In the 2008 Budget, the Chancellor announced that the recently created Borders Agency would take responsibility for developing a new comprehensive strategy to tackle tobacco smuggling. Labelling of the cigarette and tobacco packet showing health warning alerts the customer about the potential health hazards of the product. According to FCTC guidelines, at least 30 percent of the display area on tobacco product packaging should display clear health warnings. These warnings can be in form of text, pictures or both. Labelling language should not be misleading and should not give false impression that the product is less harmful than others. Similar policy was implemented in United Kingdom by Tobacco Products Regulations (2002). In the UK, picture warnings on cigarette packs were introduced from October 2008. Pictorial warnings on other tobacco products will be required by October 2010. The Tobacco Products Directive also places maximum levels on the amount of tar, nicotine and carbon monoxide permitted in cigarettes and requires tobacco companies to disclose tobacco ingredients to national governments. Financing of the national tobacco control programmes by the governments is a major step towards smoking and health promotion among the people, educating the illiterate people about the hazards of tobacco. According to World Health Organisation Framework Convention on Tobacco Control (2003), signatory countries are required to provide financial support to their national tobacco control programmes. The elements of the treaty reflect WHO and World Bank policies on a comprehensive plan to reduce global tobacco consumption. The text of the treaty requires the countries to promote treatment programmes to help people stop smoking and education to prevent people from starting, to prohibit sales of tobacco products to minors, and to limit public exposure to second-hand smoke. In England, tobacco control activity is led by the Department of Health. The Department has six strands strategy to reduce smoking rates. This strategy is focused on: supporting smokers to quit; reducing exposure to second-hand smoke; running effective communications and education campaigns; reducing tobacco advertising, marketing and promotion; effectively regulating tobacco products; reducing the availability and supply of tobacco products. The outcome of this six strand strategy is that the prevalence of smoking is reducing in general population but the rate is slower in the routine and manual group and smoking is major contributor of health inequality in England. In 2008, Department of Health issued a consultation, a step towards a new national tobacco control strategy. It covers four main areas for controlling smoking. They are: Reducing the smoking rates and health inequalities caused by smoking. Smoking prevalence is an indicator for health inequalities. Government policy is dedicated to tackle health inequality under a Public Service Agreement (PSA) to ensure that the gap in health inequalities in rich and poor should not widen. National Support Teams are made to support the local delivery of the Public Sector Agreement, working with local authorities like primary care trust. Local Strategic Partnerships need to be encouraged to adopt smoking prevalence as one of the targets in their Local Area Agreements. Local Strategic Partnerships should ensure that work is undertaken with their local public health agencies and government office for calculating smoking prevalence in their area and for determining the appropriate targets. Public Health professionals also need to work with their Local Strategic Partnership to help develop Local Area Agreement action plans. Targeting the Routine and Manual helps in targe ting the largest group of smokers responsible for smoking related health inequality (Department of Health, 2009). Protection of children and young people from smoking by reducing the affordability, reducing the availability to the children, reducing the attractiveness of the tobacco products and increasing awareness about harms of tobacco products. There is rise in the price of cigarettes and tobacco products each year by government which makes cigarette less affordable for young people. Government made strict laws for sale of cigarettes by vending machines and also by increasing the minimum age to 18 years for purchase of tobacco product. The advertising of the tobacco products is banned and tobacco products will be removed from display in 2011 from large retailers and completely removed by 2013. The government will continue to give advice on harms of smoking and tobacco through voluntary National Healthy Schools Programme. Motivating and assisting smokers to quit smoking. Smoking cessation has been a key component of the governments tobacco control policy. This includes NHS stop smoking services or primary care or using over the counter medication. The NHS Stop Smoking Services were launched in 1999-2000 in the Health Action Zones (HAZ) which are the areas of high deprivation. The services were rolled out to the rest of England in 2000/01. The Specialist stop smoking services providing behavioural support and pharmacotherapy have been established as standard NHS services throughout the United Kingdom. Most forms of Nicotine Replacement Therapies are also available on general sale. The importance of helping smokers to quit smoking is stressed in priorities guidance to the NHS and health professionals. Targets have been set for smoking cessation treatment and also for prevalence reductions in each Primary Care Trust. Expenditure on smoking cessation services has steadily increased since their creation in 2000, rising from  £21.5 million to  £74 million in 2008-09. The cost per quitter in 2008/09 was  £219. The cost including hospital admissions, GP consultations and prescriptions, the treatment of disease caused by smoking is approximately  £1.7 billion per year. The net ingredient cost of all pharmacological therapies to help people stop smoking was  £61 million in 2007/08. This compares to  £45m in 2006/07. The government encourages people to quit smoking through its mass media campaigns like Get Unhooked campaign. The funding of advertising campaigns in form of banners is supported by the government on large scale. Government funds various researches to give evidence on smoking cessation services, and to monitor and evaluate the above initiatives including options to reduce under-age sales, introduce ID cards for children, tougher penalties for retailers who sell to children, and a new code on the location of cigarette vending machines. Reviewing the tobacco control policy in United Kingdom various policy gaps were identified and recommendations are suggested for the service gaps. Firstly, advertising policy of the tobacco products. Currently advertising at the point of sale is still permitted which is equivalent in size to one A5 sized advertisement and the health warning should be covering the one third area of the display or advertising. According to Health Act (2009) the tobacco products should be removed from the display in shops. But government will implement this law in 2011 for large retailers and 2013 for small retailers. It is recommended that government should implement the law about the advertising immediately so as to reduce the promotion and marketing of tobacco products which discourages the interest of the young age people. Government is encouraging and funding various media campaigns like banner promotions, television and newspaper advertising campaigns to promote smoking cessation services and anti smoking campaigns. Government need to develop local campaigns which should target the ethnic groups by translating the banners in their language. The campaigns should involve the cultural or community leaders, celebrities etc so that the campaigns attract more public. The age limit for buying a tobacco product has increased from 16 years to 18 years so that the cigarette and tobacco products are not easily available to young people. Government should licence all the tobacco retailers so as to improve the enforcement of the minimum age limit. Prohibit the sale of tobacco from vending machines. Ensure all pregnant women are offered support from specialist stop smoking services as part of routine antenatal care. Train midwives to provide appropriate stop smoking advice and referrals to all pregnant smokers. Develop and evaluate new services and incentives to support the efforts of pregnant smokers to quit. Promote smoke free homes and cars through national and local campaigns. Routine and Manual smokers should be approached through an integrated framework model to reduce smoking prevalence. All the Primary Care Trust service providers at the local stop smoking service should be trained and capable to deliver high quality services. The insights of the routine and manual smokers should be shared by health commissioner for development of future agreements. The service provider should try to gather and share tobacco related intelligence e.g. cheap and illicit tobacco. The local authorities should try coordinating and monitoring the local tobacco control alliance. Government has encouraged various initiatives to reduce the prevalence of smoking in England. There has been support from the World Health Organisation and World Bank to promote anti tobacco campaigns. The new strategies and policies are needed to focus on the routine and manual worker groups which will help in reducing the smoking prevalance. The policies should be implemented properly at the local level. England has achieved the targets to reduce the smoking in public. But still there is a need for every individual smoker and non smoker to take an initiative to eradicate the unhealthiest lifestyle from their lives.

Lennie And Charlie :: essays research papers

In the novel 'Of Mice and Men', by John Stienbeck, a mentally challenged man, Lennie, loses his innocence and his dream, of owning his own ranch with rabbits, when he accidentally breaks a woman's neck. In the novel 'Flowers or Algernon', by Daniel Keyes, another mentally challenged man, Charlie, loses his innocence and dreams, of being like everyone else, when, through the aid of an operation, realizes people were making fun of him rather than being his friends. Although, in both cases innocence and dreams were the loss, their innocence was also the underlying cause of the loss. Lennie is a very loveable character, who has hope and dreams. He wants to live on a ranch with George and raise rabbits. He looks at his plans as reachable even when it seems impossible because after he kills Curleys wife, Lennie still thinks he can have a ranch and rabbits, with the assurance of George. Although Lennie never reaches his dream, he dies with the thought of achievement. Charlie on the other h and, has dreams of being smart just like everyone else. He tries very hard in school and when offered the chance of having an operation to make him 'smart', he jumps at the opportunity. Although his teacher influences him, she had little impact. Unlike Lennie, Charlie reaches his dream but ends up broken hearted when his dream doesn't last. Lennie had a soft spot for petting animals and soft things. He is totally oblivious to the fact that he hurts almost every thing he touches. He had pet mice and ended up killing them and when he played with the 'pup' he ended up killing it too. His uncontrolled strength also caused him to kill Curley's wife. "Lennie's fingers fell to stroking her hair... he stroked harder... "Let go!" she cried... She struggled violently... and then she was still; for Lennie had broken her neck." (Page 91). With the death of Curley's wife, Lennie's innocence was taken. He had unwillingly killed. He had to pay the price, by losing his life. Charlie lived in a paradise-like world, he though he had many "friends". The only thing he felt he was missing was brains. When he was offered the chance to become 'smart' he jumped at the chance to be like everyone else. Unprepared for the changes intelligence would bring, Charlie lost his innocence. When he realizes his 'friends' don't actually like him they just liked to make fun of him.

Just a Well-mannered Kid :: College Admissions Essays

All of my life I have been known as a well-mannered kid. Sometimes I wonder if there is something wrong with me. Why am I so well-mannered? Recently I heard a song on Pandora.com by a band out of New Zealand. The song lyrics stated very well the position I find myself in. Don't smoke Hate dope Don't laugh at dirty jokes Got a mom And a dad The only ones I ever had And I want to know If I'm coming down with anything And I've got a hero that I'll follow to the end. I often hear people talk about their problems and trouble they have to go through and find that I am not able to relate with them. I have never been offered drugs, never been in trouble with the law. My parents love me and my brothers and sisters. I have always gotten good grades. And I wonder why. Why is it that I am different from so many? It is not because of money or material things; I never had much spending money except what I earned by working with my dad in his business. I never had the newest nicest clothes either. But what I did have were values, morals that my parents taught me. They raised me to know the difference between right and wrong and then to go beyond knowing and do the right thing - something worth more than any amount of money or popular appearance.

Chick Fil a

Ryan Simpson Marketing 476 Final Project Chick-Fil-A| GarnerR MK-476 FP Page #1 In this paper I will be giving a thorough analysis of the Chick-Fil-A company by discussing the history of the company as well as how the company was founded, the operations of the company, how the company gives back to the community, and how the company markets itself to the consumers. The reason I chose Chick-Fil-A to do my paper on is ever since I was a little boy Chick-Fil-A has always been my favorite fast food. I can remember when I was little the closest Chick-Fil-A to our home was the one on Cox Creek Parkway in front of the mall in Florence.Anytime we were in Florence I would beg my parents to take me thru the drive thru because I loved the Chick-Fil-A kids meal as well as the toy that came with it. Chick-Fil-A restaurants have been appealing to me ever since I was little so since then I have been a loyal customer of Chick-Fil-A. I have also always been interested in knowing how Chick-Fil-A alway s has had a huge customer base and every time I went to eat at a Chick-Fil-A, it seemed to always be crowded so that tells me that their marketing department is definitely doing something right because their restaurants are doing great business.In this paper I will be going over the history of the Chick- Fil-A company, how the company operates, how the company markets itself, and how close out the paper with a conclusion and summary. In the first part of my paper, I want to go over the history of the Chick-Fil-A company. The Chick-Fil-A company was first founded in 1946 by a man named Truett Cathy. Truett Cathy is considered to be one of the greatest entrepreneurs in the history of the United States. GarnerR MK-476 FP Page #2Truett Cathy who grew up in Atlanta opened his first restaurant in his home town called the â€Å"Dwarf Grill†. However over time the name changed to the â€Å"Dwarf House† (www. chick-fil-a. com). In the year of 1964, Truett Cathy created his vers ion of a chicken sandwich that is today referred to as the original chicken sandwich. Truett Cathy’s invention of the chicken sandwich was the first step to his vision of developing a successful restaurant chain. In 1967, Truett Cathy opened the first Chick-Fil-A restaurant in the Greenbrier Mall in |Atlanta, Georgia.In 1973 years after the first Chick-Fil-A opened, Truett Cathy wanted all his employees, regardless of age, to have an advanced education so he decided to develop a Team Scholarship Program which included $1,000 scholarships. Chick-Fil-A took a big step in the right direction when they first introduced freshly squeezed lemonade on their menu in 1977. In 1982, all Chick-Fil-A started selling chicken nuggets in all their restaurants and because of this Chick-Fil-A became the first restaurant chain to offer chicken nuggets nationwide. 984 was a big year for the Chick-Fil-A Company because Truett Cathy established the WinShape Foundation to help â€Å"shape winnersà ¢â‚¬ . The reason Truett Cathy founded this foundation was simply because young people receiving a proper education was very important to him (www. chick-fil-a. com). Some milestones of the Chick-Fil-A Franchise; In 1985 all the Chick-Fil-A restaurants added their original waffle fries to their menus. In 1986 Chick-Fil-A expanded their operation by constructing the company’s first free-standing restaurant building on North Druid Hills Road in Atlanta. 987 saw the franchises offer their first kid’s meal package. Also in 1987 Chick-Fil-A expanded their operation by opening their first restaurants on GarnerR MK-476 FP Page #3 college campuses with Clemson University and Georgia Tech being chosen as their pilot campuses. In my opinion these colleges were chosen due to their proximity to the area of Atlanta from which the Chick-Fil-A franchise was originated. 1993 was a huge milestone for the Chick-Fil-A franchise, this was the year their 500th restaurant was opened and th eir first drive through only restaurant was created.Also in this year their first hospital based restaurant was opened. Arguably one of the greatest marketing campaigns in the world was the â€Å"cows† which began in 1995 introducing their first billboard which consisted of their cows attempting to paint their catch phrase â€Å"eat mor chikin† (www. chick-fil-a. com). With this campaign the Chick-Fil-A Franchise was catapulted into the category with McDonald and Burger King as one of the most popular fast food chain restaurants in the United States. Also in 1995 the Chick-Fil-A Franchise hit the mark of one billion dollars in sales nationwide.In 2001, Chick-Fil-A continued to expand their operation by opening their 1,000 restaurant. In the same year Chick-Fil-A continued to progress their popularity by being voted the â€Å"best drive thru in America† by QSR Magazine (www. chick-fil-a. com). In my opinion, this solidified their superior position in the fast foo d restaurant industry. Chick-Fil-A expanded their business in 2003 by opening their restaurants in Utah, Arizona and Southern California. By introducing their operation to the west Chick-Fil-A expanded their target market by not only marketing to the eastern United States, but to the GarnerR MK-476 FP Page #4 estern United States as well. This move made the Chick-Fil-A Company more popular nationwide In 2004 Chick-Fil-A expanded their menu even further by adding breakfast. By adding breakfast and opening earlier this also brought new business to Chick-Fil-A from business people on their way to work. In the same year Chick-Fil-A was voted â€Å"America’s best drive thru† for the third straight year (www. chick-fil-a. com). In my opinion Chick-Fil-A accomplished this prestigious honor by focusing on customer service and marketing their product.Truett Cathy wanted to increase the Chick-Fil-A Foundation’s scholarship program so in 2005 the Chick-Fil-A Bowl was devel oped to provide more money for scholarships (www. chick-fil-a. com). The Chick-Fil-A Bowl is played in Atlanta, Georgia in the Georgia Dome (www. chick-fil-abowl. com). In 2005, Chick-Fil-A awarded their 20,000th Leadership Scholarship. By doing so, this showed Truett Cathy’s dedication and commitment to encouraging young people to go to college and further their education. Chick-Fil-A expanded their menu again by adding â€Å"hand-Spun† milk shakes in 006. Also in the same year Chick-Fil-A surpassed two billion dollars in sales nationwide and as a coincidence it happened in the same year that the Cathy family celebrated 60 years in the restaurant business (www. chick-fil-a/com). This information shows me how great of an entrepreneur Truett Cathy was that he could start up a restaurant and in just 60 years it has become one of the most popular fast food chain restaurants in the United States as well as grossed over two billion dollars worth of sales. GarnerR MK-476 FP Page #5On December 1, 2010 I conducted a phone interview with Mike Albretson who is the operations manager at the Chick-Fil-A drive thru in Florence, Alabama on Cox Creek Boulevard in front of Regency Square Mall. In the phone interview with Mike Albretson I learned many things that I didn’t originally know about Chick-Fil-A. The first thing that I learned was according to Mr. Albretson the one major factor that plays a role in the Chick-Fil-A franchises success is their efforts to make emotional connections with all the customers that eat at their restaurants.The main question I asked Mike Albretson is what three ways to do feel the Chick-Fil-A franchise markets their products to their customers and how they make their franchise appealing to the general public? Mr. Albretson’s response was the first way he believes they market their products to customers is by focusing on community and consumer relations. Mike Albretson also mentioned that one of the Chick-Fil-A franc hises main goals is to do everything they can to provide a clean family atmosphere in all their restaurants.The second way Mike Albretson believes the Chick-Fil-A franchise markets their products to the general public is by bringing the food to the people. I found this technique very interesting and what this means is Chick-Fil-A brings the foods to the people by simply taking sample treys with items from their menu or even foods that they haven’t put on their menu but are seriously considering it and taking them to public areas such as a park or anywhere that is a general public area and letting the people that come by ry free samples of their food and tell them what they think about it (Mike Albretson, operations manager). GarnerR MK-476 FP Page #6 I personally thought this is a great idea because you are advertising the Chick-Fil-A name out to the public, you are showing the community that Chick-Fil-A values and cares about their image, and also they can find out valuable information such as what the majority of the people like or prefer.So in a way Chick-Fil-A is taking a survey on what the majority of the people like so that they can consider putting that item on their menu if it is not already on there. The third way Mike Albretson believes that the Chick-Fil-A franchise markets their products and service to the consumers is by the experience the customers receive when they come and eat in their restaurants. Mr.Albretson stated that the ways Chick-Fil-A attempts to make the customers experience as pleasant as possible are by assisting people to their tables, by going around and asking if there is anything the customers need such as a refill on their drink or more ketchup. Mr. Albretson also stated that the Chick-Fil-A restaurants have employees help the customers clean their tables as well as throw their trash away (Mike Albretson, operations manager). In my opinion I believe these are excellent ways for Chick-Fil-A to set their selves apart from their competition such as McDonalds or Burger King.I understand that most fast food restaurants are pretty much the same when it comes to the service and atmosphere of the restaurant but if you have assistants help the customers clean up and throw away their garbage that definitely would give them the advantage over their competitors in the service aspect of their restaurants. GarnerR MK-476 FP Page #7 I found a very interesting article that came from www. fastcompany. com, the article discussed how the Chick-Fil-A franchise was based customer centered.An example the article shared that supported this statement was during the opening of the Chick-Fil-A restaurant that is located in Evansville, Indiana, Truett Cathy himself showed up at the opening to meet and greet all the people who had been camping out the night before the opening to be new restaurants first customers (www. fastcompany. com). This tells me how down to earth Mr. Cathy is that he would take the time to go to Evansvi lle, Indiana to greet the customers on the opening day of one of his thousands of restaurants.Another fascinating article I found about Truett Cathy came from www. michaelleestallard. com, in this article, Mr. Stallard talks about a speech that he heard Truett Cathy give at a conference and how much it moved him on how inspirational and selfless Mr. Cathy was. I thought it was very interesting that here is Truett Cathy a multi millionaire that could be anywhere in the world, but here he is spending over half his time traveling to different Chick-Fil-|A restaurants and meeting and talking with tons of his employees (www. michaelleestallard. com).This example tells me how much Truett Cathy cares about his employees and about the service the Chick-Fil-A franchise brings to all their customers. One major advantage Chick-Fil-A has over most of their competition is most of their chicken sandwiches have a lot less calories and fat then most chicken sandwiches at fast food restaurants do. G arnerR MK-476 FP Page #8 According to www. livestrong. com, the original chicken sandwich at Chick-Fil-A only has 430 calories which is right about what McDonald’s chicken sandwich is, but what sets Chick-Fil-A apart from its competition is the chargrilled chicken sandwich.The Chick-Fil-A chargrilled chicken sandwich only has 300 calories and also has 29 grams of protein in it which is a very nutritious meal for anybody. The McDonalds chicken sandwich has 420 calories in it so this tells me that Chick-Fil-A is the healthier choice (www. livestrong. com). While researching about Chick-Fil-A coupons, I found a hilarious story about Chick-Fil-A coming up with a very unusual, but effective marketing idea. It was called the â€Å"cow promo†. What this meant was during a certain time period nyone could dress up like a cow and go into any Chick-Fil-A and all they had to do was moo and stop their foot or â€Å"hoof† and get a free chicken sandwich and according to the a rticle I read there were a few people who actually participated in this event (http://fastfoodcoupon. com). In conclusion, I learned so much about how a very successful business operates as well as several very effective marketing schemes and ideas. I personally thought the story about how Chick-Fil-A was started and how quick it became so popular and successful.In researching this paper I also learned how great of a man Truett Cathy is and I read many examples that taught me how far good customer service can take you. Overall, I really enjoyed researching Chick-Fil-A and learning about the franchise. The summary of this paper was the history of Chick-Fil-A and how it was started by Truett Cathy. The second part of the paper was marketing strategies of the Chick-Fil-A GarnerR MK-476 FP Page #9 Franchise. The third was how Chick-Fil-A sets their selves apart from their competitors.The last part of my paper was the conclusion and summary. GarnerR MK-476 FP Page #10 References Page 1. www. chick-fil-a. com 2. http://www. chick-fil-abowl. com 3. Interview with Chick-Fil-A operations manager Mike Albretson 4. http://wwwmichaelleestallard. com/chick-fil/as-competitive-edge-of-relationships 5. http://www. fastcompany. com/magazine/87/customer-chickfila. html 6. www. livestrong. com/thedailyplate/search/chick-fil-a 7. http://fastfoodcoupon. com/chick-fil-a-coupons. html